SAINTLYY

Artist Series

Beyoncé

Multi-year partnership celebrating Homecoming and HBCU traditions. 72 hours of content across 17 classes, Ivy Park x Adidas apparel collab, and bike donations to 10 HBCUs.

Catalog Premiere

Taylor Swift

Launched Taylor's catalog with Red (Taylor's Version) surprise drop on Christmas Day. Ongoing series including folklore/evermore, 1989, Midnights, and The Tortured Poets Department.

Artist Series

David Bowie

Worked with the Bowie Estate to celebrate his 75th birthday. Exclusive remixes by St. Vincent, TOKiMONSTA, and Honey Dijon—two later released on DSPs.

Artist Series

Eminem

Paired with Shadowboxing launch. "Get Hooked" campaign with live premiere classes.

Artist Series

Lizzo

First in-studio surprise cameo. Global coverage from GMA to Metro UK. The 30-min ride remains a Top 10 most-attended Artist Series class of all time.

Artist Series

Mariah Carey

Viral "It's Time!" video with 78M views on IG + 43.9M on TikTok. Surprise cameo on LOL Cody holiday special with Bowen Yang.

Artist Series

Lil Jon

Club Bangers live DJ set with Alex Toussaint plus Peloton's first "2-for-1" meditation with Chelsea Jackson Roberts. Soul Chakra apparel collab.

Original Series

Ashton Kutcher

"Our Future Selves" workout interview series for Ashton's NYC Marathon training. 16 classes with guests including Natalie Portman, Kim Kardashian, Kenny Chesney, and Jon Batiste.

Live Performance

Keith Urban

First-ever live concert at Peloton Studios. Keith performed guitar and vocals during Hannah Corbin's class, launching the "All for One" music festival.

Content Innovation

Travis Barker

First musician to perform live during a Peloton class. Filmed Travis drumming at his home studio, broadcast picture-in-picture during Kendall Toole's blink-182 Shadowboxing class.

Outdoor Walks

Ed Sheeran

First-ever Outdoor Walks series for Mental Health Awareness Month. Ed in conversation about his album Subtract, woven with workout guidance from Peloton instructors.

Studio Visit

Lewis Capaldi

Lewis joined two classes at Peloton Studios London as a special guest for his album "Broken by Desire to be Heavenly Sent." His no-filters personality brought buzz to PSL.

Latin Heritage Month

Feid

Artist Series for his album "Mor, No Le Temas a la Oscuridad." Surprised Feid with a custom neon green Peloton bike—the reveal video got 1.8M views.

Peloton Originals

ODESZA

Partnered with Live Nation to bring "The Last Goodbye - Cinematic Experience" to Peloton Originals. Free for members ($19.99 elsewhere). Flyaway sweepstakes to NYC and LA shows.

DJ Residency

Armada Music

Live DJ residency program at Peloton Studios NYC and London. Ongoing partnership with Armada roster for Live DJ classes.

Multi-Year Partnership

NY Road Runners

Strategic Partner through 2025 for TCS NYC Marathon. First-of-its-kind scenic running content bringing NYC's iconic race to runners worldwide on Tread and Tread+.

Peloton

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